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How to make a great fashion Lookbook

With the blogger phenomenon booming and the explosion of fashion styles shared on social networks, 'LOOKBOOK' has become one of the most used terms on the Internet. Young people, for whom fashion has become a way of life, can now share their own unique look daily, become trendsetters among their followers, demonstrate their skills as designers, photographers, models and stylists, or, simply, show their specialized knowledge about the world of fashion. The lookbook has become the essential communication tool in this vibrant sector. It is a means of sharing new ideas in how best to put together an outfit and of exploring the very latest looks in fashion. It is also a way of discovering new talents, a way for profiting on your own professional skills, or even a way of running a successful business online.


If you too have a passion for fashion, if you dream of setting up your own little business in clothing or accessories, you'll be interested to learn how to make the most of what a lookbook can offer you - how to make your fashion dream become a successful reality:
Six tips on how to create a great-looking lookbook.
Context. Where you choose to take your photos can make all the difference to the impact of the garments themselves. Forget about fashion shoots in wild settings. Ideally, you want a neutral background that makes the look stand out itself. The important thing is that the combination of fashion items be appreciated both as an outfit and as individual garments - without distractions.
The more natural the better. Forget posers. If the model poses excessively, the photograph will lose its freshness and will appear both forced and artificial, alienating the person who looks at it. The best images are those in which models appear relaxed and at ease, but completely still. In that way clothing does not crumple or lose its form.
The best format. Generally speaking, photographs should be vertical in order to appreciate the complete look, head to toe, but models should also occupy the whole of the image. Models should stand in the centre of the photograph and it should be taken as close up as possible, while not cutting anything out. Try to get the perfect frontal shot so that each garment, each accessory and each detail can be appreciated to the maximum. Here is a perfect example: a lookbook which uses vertical images and can inspire you. 

Image quality. The better the photograph on a technical level, the clearer the look you project with it. There are two key things to take into account. One is light, avoid shadows, conflicting light sources and search for the strongest natural light source that you can find. Avoid the light at midday as it produces heavy vertical shadows. Ideally, early morning light is best (at this time, too, there tends to be less pollution and sharper vision), or alternatively afternoon light is also good. The other crucial element is to take care that clothing is in clear focus so as to capture all of a garment’s details, while the background should be hazy so that the focus is clearly on the model who stands out distinctly from his or her setting. To achieve this set the diaphragm on the lens of the camera to its maximum aperture (f1.2, f1.8... as wide as the camera lens permits) and/or use a long focal length (85, 135, 200 mm).
The devil is in the detail. Before taking the picture, really look at the scene in front of you both in real life and on the photo editor screen on your camera. Is the model’s hair perfect? Is her or his make up just right for the shot? Is her or his expression engaging yet natural? Can you appreciate all the details of each item of clothing? Is anything crumpled or twisted, spoiling its form? Make sure that the posture of the model best compliments what they are wearing and that it does not distort the clothing in any way. Paying close attention to detail can be the difference between an amateur snapshot that no one looks twice at and a professional-looking photograph that you can’t help but admire. For this reason, take every detail of the photograph into account and, before even starting the session, do your homework:
-Make sure all items of clothing are clean and well ironed, and that they stay that way until the end of the session.
-Carry pins and safety pins with you just in case any of the clothing items need better fitting on the model.
-If you can get hold of one, a reflector will soften shadows and bring out your model’s face and eyes.
-If you can, bring a stylist with you, someone who can prepare the clothing for each shot, assist the model, sustain the reflector and help you make sure that every detail has been accounted for so that you can concentrate on framing up the perfect shot.

This lookbook will show you how to appreciate all the details for a great effect.
Inspiration. There are many websites that feature lookbook collections, but probably the best known is www.lookbook.nu where hundreds of photographs are uploaded on a daily basis and on which ‘street stylers’ compete for the votes that will propel their pictures to the top of the rankings. What better place to inspire you and to look for ideas to take your own competitive photographs? Other similar communities of fashion addicts include Trendation, Chicísimo or Chictopia. And don’t pass up on the opportunity to check out the blog of the guy who first brought Street Style to the blogging world: Scott Schuman, The Sartorialist.

How to get your fashion catalogue out there
Blogs or online communities make the perfect window to show off your design or style skills, but if you wish to take a more professional route you really need to compile your work in a single portfolio. A portfolio features all your best photographs in one spot and you can choose to show your work both online and offline (in digital format on a tablet, or in traditional printed book form). Clients or followers can download your portfolio at the touch of a button, or consult it whenever necessary.
In fact, what better way to express your creativity than to curate your own book with your own designs, your own photographs, and your own unique approach to fashion that you can keep forever?
Online platforms such as Look and Remember Business enable you to compile and upload all the fashion photographs that you wish, placing them on pre-prepared professional templates and printing them in the form of a printed photo book and/or as a digital lookbook online or in PDF format. What’s more, you can print however many copies that you wish, and make distinct editions for different uses or clients - from simple versions to luxury versions. You can have your own lookbook for as little as US$ 20. (More info about lookbook prices and formats). 

Video lookbook example
Digital fashion lookbook example

Bridal fashion lookbook


Try it for free with these templates Fashion catalog templates


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